Book a call
Lead gen for agencies, SaaS and outsourcing

Get qualified sales calls, 100% done for you.

Lists. Inboxes. Copy. Replies. Fully managed and booked straight into your calendar.

Book a callJohnYou'll speak with John Besco, the founder.

6 opportunities from 7,700 emails·ecom email agency, Ireland

3 opportunities· first 85 emails2.1% reply rate· of 4,300 emails

Campaigns we've run

Ecom email agencyIreland
5
opportunities from 4,300 emails
Wing AssistantUS outsourcing company, one campaign
11
opportunities from 21,900 emails
B2B SaaSCRM for local trades, four campaigns
20
positive replies from 13,727 emails

Us vs a typical agency

Most agencies stop at the appointment.

A booked slot only matters if the right buyer turns up. So before we send anything, you sign what counts as a qualified call, including which companies fit and who has to be on it.

Typical agency

1Buy a list2Blast itThat's it.

They bill no-shows and keep the domains and list.

Leads Inbox

1The right list2Your own domains, warmed3Emails written for them4Replies handled5Checked against your criteriaA qualified call on your calendar

The emails

How I pitched an ecom email agency's offer.

I keep it short and put the offer first, so the reader can tell in one read whether they want it.

What everyone sends

Hi {first_name}, I hope this finds you well.

We're a full-service agency helping brands like yours scale revenue.

Do you have 15 minutes next week?

Email 1, as sent

Sent

Hey Bob, shortest cold email you'll read all day. If someone could help you increase your email marketing revenue by 30% in 90 days, would that be useful?

P.S. No retainers. Just pay us a cut of the revenue we bring in.

Sent for an ecom email agency client. The offer and P.S. are theirs, and I've changed the names.

Receipts

Screenshots from real campaigns.

We've blurred the names.

Campaign dashboard
Campaign dashboard: 4,300 sent, 0.0% open rate, 0.0% click rate, 2.1% reply rate, 5 opportunities worth $20,000, with the daily sending chart
Ecom email agency, Ireland. 5 opportunities and a 2.1% reply rate from 4,300 emails.
Reply
Email reply: Friday at 12pm CST would work. ThanksSignature: Dr. Adeola, surname, organisations and phone number blurred
Meeting booked
Email reply.
Reply
Email reply: Yes, I can make that work. Signed Ken, Owner, with surname, company, address, phone, email and website blurred
Email reply.
Reply
Email reply: I booked Friday at 3PM EST (US), signed Mark, President, with surname and signature blurred
Email reply.
Booking form
Booking form answers to the question What's your current monthly revenue: $500k/month+ and $50k - $200k/month
Booking form. How two bookers answered the revenue question.
Campaign dashboard
Campaign dashboard: four campaigns with sent, replied, positive reply and bounced counts
B2B SaaS, CRM for local trades. Four campaigns: 92 replies from 13,727 emails, and 20 of them positive.
Calendar
A month view of our own agency's calendar with booked demo and intro calls, prospect surnames and company names blurred
Our own agency's calendar. A month of demo and intro calls that our own cold email booked.
LinkedIn
LinkedIn message thread: Hashim replies I've booked tomorrow 10am London time, surname blurred
LinkedIn DM. Booked by our team over LinkedIn.
LinkedIn
LinkedIn message thread: Mathias replies 17:00, then: Sent you an invi, see ya soon, surname blurred
LinkedIn DM. Booked by our team over LinkedIn.

How it starts

What happens, and when.

  1. The fit call.

    We talk through your offer and what a new client's worth to you, and you leave knowing the price.

  2. You sign, we build.

    You sign your written definition of a qualified call and give us access. We build the campaign, and nothing goes out until you've approved the emails.

  3. We book your calls.

    We answer every reply and brief you before each call we book. After 30 days of sending we count the qualified calls, and you decide what's next.

Book a call

Plain terms

The terms, before you book.

  • 10 calls in 30 days.

    We count the qualified calls that turn up in your first 30 days of sending. If there are fewer than 10, you don't pay.

  • No-shows don't count.

    Nor do calls outside the criteria you sign. Before each call you get a brief with the prospect's reply, and you can cancel it for free right up to the start.

  • No lock-in.

    You can stop at the end of any month. After the pilot it only carries on with your written yes, and it never renews on its own.

  • It's all yours.

    The accounts, domains, lists, emails and reply history are all in your name. If you leave, you keep them, with a documented handover.

Case studies

3opportunities from the first 85 emails

We followed one campaign from the day it went live. After the fast start the pace slowed as sending grew, and the numbers below show each stage.

2.1%

reply rate, at 4,300 emails

5

opportunities, at 4,300 emails

about$20,000

in pipeline, at 4,300 emails

6

opportunities, at 7,700 emails

At launch

Campaign dashboard at launch: 85 sequences started, 5.9% reply rate, 60.0% positive reply rate, 3 opportunities worth $4,500

3 opportunities from the first 85 emails.

Four weeks in

Campaign dashboard four weeks in: 7.7K sent, 0.0% open rate, 0.0% click rate, 1.9% reply rate, 6 opportunities worth $20,000, with the daily sending chart

6 opportunities from 7,700 emails.

3

opportunities, of 162 emails

Marketing agency. A small test of 162 emails got 3 positive replies, and all 3 became opportunities.

Campaign stats: 162 sent, opens and clicks not tracked, 4 replied (2.47%), 3 positive replies (75%), 0 bounced

19opportunities across two campaigns

We ran two separate campaigns from their own inboxes, and the second did worse than the first.

11

opportunities, from 21,900 emails

8

opportunities, from 10,500 emails

1,080

emails a day, at peak

Campaign dashboard: 21.9K sent, 0.0% open rate, 0.0% click rate, 1.6% reply rate, 11 opportunities worth $10,000

Campaign 1: 11 opportunities from 21,900 emails.

Campaign dashboard: 10.5K sent, 0.0% open rate, 0.0% click rate, 0.9% reply rate, 8 opportunities worth $8,000

Campaign 2: 8 opportunities from 10,500 emails.

On these dashboards, an opportunity is a reply that asked for a call. It's counted when they ask, before any call happens, and it's separate from the qualified call you'd pay for.

Who it's for

Who this won't suit.

  • You already run cold email, in-house or through an agency, with your own sending accounts or SDRs.
  • A new client is worth under £5,000 to you in their first year.
  • Your offer's still taking shape, or you've got no result to show a prospect yet.
  • You can't free up time to take the calls yourself.

What else we build

Cold email books the calls. We also fix what happens next.

  • Every new lead answered fast

    Form fills, DMs and replies get a response before they go cold.

  • Lists of the right people, verified

    The companies that fit and the person who decides, at an email address that works.

  • Custom tools for your team

    The job your team still does by hand, built into a tool and handed over.

  • Your CRM, cleaned up and working

    One pipeline you trust, in the CRM you already use, or one we build for you.

  • Know which campaign made the money

    Every call and deal traced back to where it came from.

  • We keep it running

    We watch it every month and fix whatever breaks.

Plus, every booked call comes with a short brief on who's coming and why they said yes.

John Besco, founder of Leads Inbox

Founder note

“On the call we'll talk about your offer, the clients you want and whether cold email makes sense for you. If it doesn't look like a fit, I'll tell you.”

John BescoFounder, Leads Inbox

Book a call

FAQ

How do you charge?

No fee for no-shows or calls outside your agreed criteria. You'll hear the full costs early in the call, before you decide anything.

What counts as a qualified call?

You agree it in writing: company fit, who has to attend, their need and budget. They have to knowingly agree to talk about your service, and turn up. Duplicates and your existing leads don't count.

Who decides what's qualified?

You do. You sign a written definition before launch, and a call only counts if it meets every point. Only those calls count toward your 10 in the first 30 days of sending. Each booked call comes with a brief showing their reply, and you can cancel it for free up to the start.

Whose domains and lists are they?

Yours, from day one. If we stop, you keep everything.

Will cold email hurt my agency's name?

We send from separate domains, never your main one.

How soon do calls start?

We agree a launch date once we have your access and approvals. Calls come once sending starts.

What do you need from me?

Your offer, your best case studies, access, and quick approvals. And room on your calendar for the calls.

We already run outbound. Is this for us?

Probably not, unless it's stalled. We're best for agencies that live on referrals and haven't made outbound work yet.

Booking

Book the fit call.

I'll give you the full price in the first five minutes. Then we'll go through your offer and what you'd count as a qualified call, and you decide from there.

John BescoJohn BescoFounder, Leads Inbox

If a partner has to sign off on this, bring them to the call.